Crisis planning, preparation training, and media training.

On-site or remote consultation, preparation of communication elements.

Debriefing, reputation analysis, continuous support.

We know schools better than any other crisis communication firm.

The Jane Group is one of the only firms in the U.S. which specializes in crisis management for independent schools, including messaging and communications, media training, and reputation management. It is our business. Our only business.

Our firm has served hundreds of independent schools, from Pre K through high school, both in the U.S. and abroad. We regularly present at school association conferences, regionally, nationally and internationally, and we have been on retainer to the National Association of Independent Schools since 2001.

We not only understand the very significant differences between typical PR and media relations during a crisis, we know how best to talk to all your key constituents: parents, students, staff, alumni and donors. Daily we draft messaging for all stakeholders and are sensitive not only to the content, but to the timing and method of communications, as well as the tone – which can be the most critical of all.

And we focus on the long-term goal of successful crisis management: reputation management. Our goal is to ensure that our school clients emerge from a crisis stronger and more united than before, with their reputation intact and their future bright.

We approach each situation with the 5Cs of Crisis Communications: Competence, Confidence, Clarity, Collaboration, and Compassion.


Crisis Communication Boot Camp
Pace Academy, Atlanta, GA
Avon Old Farms School, CT
Aim High Conference
all day
New Haven, CT
Association of Colorado Independent School Conference
all day
Beaver Creek, CO
SAIS Annual Conference
all day

  • Join us in blog series with Finalsite.
    • The first blog will share important intel, schools need to know about preparing for a crisis, reputation management, and more. Click the link below

Before a Crisis: The Importance of Planning and Practice

    • In this two-part blog series we share the importance of how to respond during and after a crisis. Click the link below to read.

Crisis Communications 101: How to Respond During and After

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