List of workshops
The following is a list and brief description of some of our most popular workshops. You can select one, or, if you are having a conference, we would be pleased to present multiple workshops of your choice. If you don’t see exactly what you’re looking for, please call us. We can design workshops to meet the needs of your school or association.
Crisis 101 Training
What every school should know and do before, during and after a crisis
When a crisis hits your school, time is the enemy, not the media, parents or other constituents. The school must respond quickly, yet carefully. While we can’t predict most crises, schools can take important steps in advance to be as prepared as possible. This workshop addresses the ten most crucial steps to take during a crisis including the balancing act of when, what, and how to communicate in crisis times. Managing the media can be difficult and create more stress to an already stressful time. We will look at proven management techniques and communication guidelines that will help you. A crisis will eventually go away. HOW it goes away is what matters.
Front Office and Security Staff Workshop
Does your front office know how to deal with media who just “show up?”
The front office staff, including security, is critical in managing the media and parents. They are usually the first point of contact. In a crisis, this important group needs to know what to say and how to say it. This 45-minute workshop will give front office and security staffers the basic do’s and don’ts of crisis management.
A crisis is not the time to “wing it” with the media.
It is professional suicide to do an interview without training. In fact, the wrong statement can go viral in seconds. In this session, we will learn how to navigate through difficult media situations and inquiries. Being prepared is key, and we will talk about how to prepare. Tools and techniques will include knowing your communication rights and ways to answer various types of hostile questions. Each person will have the opportunity to do two on-camera interviews. While we will focus on the media, the skills learned will be helpful in dealing with difficult conversations as well. This is a lively, highly interactive training session.
The Role of the Board in a Crisis
Helping or hurting in a crisis?
When a school is faced with a serious crisis, the board has a role to play. The board of trustees is a critical player and major asset in the management of a school. The level of trustee participation depends on the severity and the nature of the crisis. In this workshop, we will discuss key behaviors and best practices for the board when the school is faced with a crisis. We will discuss the trustee's role in difficult times including bridging to the board messages, what to say, what not to say, questions you should never answer, first steps in a crisis, what the full board needs to know and when, and how to support the school and the head as they move through a crisis. Given the increase in sexual misconduct issues both past and present, and the scrutiny by the Boston Globe Spotlight team, time will be spent on how to manage these types of issues. The group will divide into groups and each will be given a case study that is based on real issues for the groups to work through and report accordingly.
The Crisis Plan
Sexual Misconduct and Student-on-Student Violence
Schools can no longer say “It can never happen here.”
This session will take an in-depth look at sexual misconduct focusing on prevention and what to do when there is an allegation of misconduct (past or present), and how to communicate when the unthinkable occurs. Communications guidelines, bystander intervention, general training, and key steps to take are shared in this session. Participants will gain a clear understanding of how to manage communications on this difficult issue.
News travels faster than ever
Social media is a fact of life in schools. This session will address the role of social media during a crisis including the use of the website, Facebook, Twitter, and other platforms. Managing anonymous communications including blogs and emails will be discussed.
Security Planning for your Campus
How safe is your campus?
This workshop will discuss proactive ways to keep your students, faculty, and staff safe on your campus without sacrificing the warm and welcoming atmosphere wanted by students and families.
Clearpath EPM provides on-site comprehensive Security Audits and Assessments where they review and assess the current security and safety conditions at your school, including physical, technical and procedural security aspects, guard force operations, crisis management planning and emergency response procedures. Conducted over two or four days, Clearpath Consultants will provide your school with actionable recommendations to mitigate your risks and enhance student protection.
Contact Clearpath EPM directly to learn more details of their offerings www.clearpathepm.com
The Art of Messaging in a Crisis
The authentic voice
This workshop will look at the importance of an authentic message that resonates with constituents. There are critical elements that must be in every communication during a crisis. This includes what we term “The SMART Apology.” We will also provide examples of outstanding messages.
Our New Boot Camp
Roll up your sleeves and get to work
Would your school like to host a Crisis Communication Boot Camp? This is a one-to-two day course covering many of our workshops topics. Based on recent requests, we are looking to expand and provide boot camps in other regions throughout the country. If your school or association would be interested, please contact us. The boot camp is designed for communications directors and heads of school.