We know schools better than any other crisis communication firm.
The Jane Group is one of the only firms in the U.S. which specializes in crisis management for independent schools, including messaging and communications, media training, and reputation management. It is our business. Our only business.
Our firm has served hundreds of independent schools, from pre-k through high school, in the U.S. and abroad. We regularly present at school association conferences, regionally, nationally and internationally, and we have been on retainer to the National Association of Independent Schools since 2001. If you are an NAIS school, your first half hour of consultation is free.
We know how best to talk to all your key constituents: parents, students, faculty, staff, alumni and donors. We draft messaging for all stakeholders and are sensitive not only to the content, but to the timing and method of communications, as well as the tone.
And we focus on the long-term goal of successful crisis management. Our goal is to ensure that our schools emerge from a crisis stronger and more united than before, with their reputation intact and their future bright. We also know that when a school handles a crisis well, people often remember how the crisis was handled rather than the crisis itself.