Virginia Boot Camp Registration

Save the Date – Tuesday, June 12, 2018

Episcopal High School – Alexandria, VA and The Jane Group Crisis Boot Camp

This is not your average boot camp. Say bye-bye to gym shorts and hello to a boot camp that will get your communications skills in tip-top shape this summer. Join us for key learnings, crisis basics, and best practices. Jane Hulbert will also review what every crisis plan should include.


8:30am – 9:00am Continental Breakfast

9:00am – 11:30am Crisis 101 – Hope Is Not a Strategy

  • How to prepare in advance; first steps in a crisis; need for speed
  • How to assess the situation and notify team
  • The crisis team: who is on it and their responsibilities
  • The critical role of communications
  • Managing the media

11:30am – 12:15pm Lunch

12:15pm – 12:45pm Preparing Your Front Line Ambassadors

  • Crisis guidelines to be shared for front office, buildings and grounds staff

12:45pm – 2:00pm Crisis Plan Deep Dive

  • Identify key elements for every plan
  • Is your plan user-ready?
  • Your communication tool box
  • Templates to consider
  • Messaging – how to land it right

2:00pm – 3:00pm Case Studies

  • Divide into groups for case studies base on real events


The cost to attend is $400 per person or a discounted rate of $1000 for a group of 3 from your school or organization. Space is limited and enrollment is on a first-come, first-served basis. Fees include all meetings, breakfast, and conference materials.

Register at

Please fill out and submit registration form below to begin your enrollment process. If you are paying for three participants, please include the two additional attendees names and e-mails in the message box below.

Registration Form